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Denim, eyewear & the Thai-mart aisle

A customer in a raw denim jacket and natural trousers inside The Denim Store at City Gate

The shops worth a second trip at City Gate are the specialists — the denim counter that talks you through fabric, the eyewear you cannot buy anywhere else, the grocery aisle that smells like Bangkok. This is a building for browsers, and these are the corners that reward a slow look.

Discover Shop
Inside The Denim Store at City Gate — racks of selvedge jeans and shirts around a central folded display
Photo: The Denim Store
Video: The Denim Store

Start with the denim. The Denim Store deals in premium raw and selvedge — heritage labels like Momotaro and Nudie, jeans built to be worn hard and fade to your life over years. What sets it apart is the knowledge behind the counter: staff who talk fit, fabric and construction in real detail, which is why people come for the advice as much as the denim.

Frames you cannot get anywhere else

Video: Viva Eyes
The Pearl's Vision Care optical centre storefront at City Gate, frame displays under its sign
Photo: Pearl's Vision Care

The eyewear here is genuinely its own thing. Viva Eyes builds frames around sandalwood paired with titanium — artisan-made, the kind of glasses with a material story rather than another mass-market acetate. A few doors on, Pearl's Vision Care is the full optical centre — proper eye checks, contact-lens fitting and myopia management, not just a frame wall.

The aisle that smells like Bangkok

The I Love Thai Mart storefront at City Gate, shelves of Thai groceries behind the glass
Photo: I Love Thai Mart
The Aunty Tukta Thai Mart storefront at City Gate, packed with Thai snacks and pantry goods
Photo: Aunty Tukta Thai Mart

Then the corner that keeps Little Thailand alive on Beach Road. I Love Thai Mart stocks the real thing — ingredients and goods brought straight in from Thailand, the stuff you cannot get in a regular supermarket. Aunty Tukta Thai Mart rounds out the pantry run. Cook one proper Thai meal from this aisle and you will keep coming back.

And the finds you did not plan

The JRW Hobby Station storefront at City Gate, lit sign over Pokemon and One Piece trading-card displays
Photo: JRW Hobby Station
Video: Skatebruh Singapore

The rest of the floor rewards a wander. Xin Wan Lee Book Hub for Chinese metaphysics and hard-to-find titles, Luxe Floral for the occasion you almost forgot, Crystal Lore for natural crystals from everyday tumbles to collector specimens, Skatebruh Singapore for boards and JRW Hobby Station for the trading cards you tell yourself you are only browsing. These are the shops that make a building worth walking through slowly.

Specialists, not chains — the shops you remember, all at 371 Beach Road, about a seven-minute walk from Nicoll Highway MRT.